Employee benefits campaigns that drive results
I develop HR communications that make a difference for employers and employees.
Manage health care costs
Improve employee loyalty
Attract top talent
employee benefits are complex.
Effective communication is the backbone of successful benefits campaigns. Without clear and engaging information, employees miss out on opportunities to maximize their benefits, which can affect their well-being and your bottom line.
How I can help
As a communications expert specializing in human resources, I know how to transform complex information into engaging communications that make a difference for both employers and employees.
I understand that every organization has its own unique culture, objectives, and internal best practices; that’s why I tailor my approach to every client’s specific needs.
I can write your employee benefits communications myself, or in collaboration with your team. I can also lead your marketing team for execution.
From strategic planning to creating powerful content, I ensure your benefits program is not only understood, but appreciated.
Why work with me
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Data-Driven Strategy
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Flawless Execution
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Results-Driven Delivery
What you get when you work with me
✓ Experience working as a marketing expert in human resources
✓ Experience in content development and instructional design
✓ Experience facilitating workshops, focus groups, polls, and executive interviews
✓ Experience working hand-in-hand with designers, brokerage firms, and team members
✓ Understanding of time sensitivities around annual enrollment communications
Who I work with
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Agencies and consulting firms
Whether you’re swamped during enrollment season or need help with education and campaigns, I can hit the ground running and start generating results fast.
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HR departments
I help HR pros who may not have the support of an internal marketing team to develop and implement employee engagement campaigns.
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Marketing departments
For when in-house marketers lack the background or bandwidth to take on employee benefits campaigns.
What they say
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skilled at communications strategy
“Jill’s passion for communications is infectious and I’ve seen how clients light up when she starts talking.
Jill is very skilled in helping them use good communications strategy to solve business problems.”
Jeff Kiely, VP of Sales and Marketing, Marsh McLennan Agency East Region
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Fresh style of writing
“We have Jill to thank for a computer-based training program that, while educational, is also accessible, non-techie and fun.
She has brought a fresh style of writing that makes this course a lot more engaging to associates than many of our other projects.”
Judith Reymond, Learning and Development Expert at Alight
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Just right for our audience
“Jill turned HR Summary Plan Descriptions into normal people speak for our website. She’s not only creative, experienced, and fun, but she researched, wrote and delivered over 50 pages of quality copy that was just right for our target audience.”
Brian Wasson, Director, Global Marketing and Communications at SAP
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Strategize and execute
“We’ve used Jill’s strategic expertise and skills during several annual enrollment periods, and she helped our clients promote their benefits with great success.
Jill worked seamlessly with our account managers to develop a strategy which she would pitch to the client and then execute.
She knows her way around employer-sponsored health and welfare benefits, and I knew I could trust her to bring every campaign to an outstanding conclusion.”
Donna McQuillen, Large Market Client Leader, Marsh McLennan Agency, East Region
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makes complex content understandable
“Jill is an extremely talented writer, presenter, strategic program developer, and leader in marketing communications who gets things done. She makes complicated information approachable and understandable. And she always exceeds expectations.”
Lisa Carlson, MS, RD, Development Nutritionist at Unilever Food Solutions
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Impresses every time
“Jill is smart, very sharp, and a great coach and writer. I’ve engaged Jill for several different projects, ranging from working with us to educate Intranet publishers on the basics of good web writing, to helping us overhaul our (IKEA) HR information. She impresses me every time. She’s a real pro!”
Beth Gleba, Digital Channel Manager at IKEA
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sophisticated execution skills
“Here’s what you get in Jill: A wonderful working partner who brings enthusiasm, sophisticated communications strategy and execution skills, an ultra-funny sense of humor, and a caring spirit.”
Andres Tapia, Senior Client Partner at Korn Ferry
FAQs
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We don’t need to know industry specifics, as I only create content around your employee benefits and other HR-related topics.
All I need is your style guide and/or branding information.
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While I can do all the writing myself (emails, blogs, video scripts, etc.), I can also lead your marketing team for execution.
I have extensive experience working with designers to achieve desired results, and can either work with your designer or bring in one of my trusted partners for your project.